Pricing

Every feature on every plan.
Choose the credits you need.

A monthly plan gives you the whole platform and an allowance of HGR Credits for the work your Agent and specialists do. No order caps, no supplier tiers and no percentage of your sales.

Proposed launch prices for early access. They may change before launch. Prices in EUR, excluding VAT.

Starter

The full platform, paced week by week.

€49/month
excl. VAT

2,000 HGR CreditsReleased in weekly portions

Get early access

For a first store testing products and automating its first orders.

  • 2,000 HGR Credits a month, released weekly
  • The Agent, every specialist and every connection
  • Auto-ordering, with no order cap
  • Add credit packs whenever you need more

Scale

For several stores and a team.

€399/month
excl. VAT

24,000 HGR CreditsAvailable at the start of each paid month

Get early access

For merchants running several stores or channels, with members and heavier monitoring.

  • 24,000 HGR Credits, all available from day one
  • Headroom for several stores, channels and members
  • The Agent, every specialist and every connection
  • Add credit packs whenever you need more

Included in every plan

  • The AI Agent and every specialist
  • eBay, Shopify and TikTok Shop connections, where supported
  • Auto-ordering, with tracking synced
  • The HGR Catalog, as each market opens
  • Unlimited suppliers and integration requests
  • Pricing and stock rules
  • Buyer messages in one Inbox, where the channel allows
  • Members, with no extra subscription
  • API, SDK and MCP access

HGR Credits

Credits pay for the work.
Never for your products.

Your plan includes HGR Credits for the services your Agent and specialists use. Goods, shipping and ads are always paid separately – never with credits.

AI reasoning and research

The Agent and its specialists researching products, writing listings and working through your requests on HGR-managed AI.

Monitoring and integrations

Watching supplier stock and prices, and building and running your custom supplier integrations and automations.

Voice and media

Talking to your Agent, and generating images and video for your listings.

Ordering

A fixed 50 credits for each confirmed supplier order, with ordinary recovery included.

Worked examples

1 confirmed supplier order
50 credits
20 confirmed orders
1,000 credits
€10 pack, used only for ordering
20 confirmed orders
Growth’s 8,000 credits, used only for ordering
160 confirmed orders

Credit packs

€101,000 credits
€252,500 credits
€505,000 credits
  • Included credits are always used before pack credits.
  • Packs expire 12 months after purchase.
  • Running out pauses new work – saved, not lost – and it resumes when you add credits. No surprise bills.
  • Auto top-up is off by default. Turn it on with a monthly spending cap you choose.

HGR Catalog

Product costs, kept separate and simple.

When you sell a Catalog product, HGR charges you its supply price for that order and takes care of purchasing. There’s no balance to top up, and credits never pay for goods.

One supply price per order

Product, delivery, currency conversion and payment processing in one price, with processing counted once per payment. You see it before you list.

Retail starts at a 30% markup

New listings start at an editable 30% markup on the supply price – a markup, not a margin. A listing you import keeps its own price unless you apply a rule to it.

Supply price locked at the sale

If supply costs rise after a buyer orders, HGR covers the increase. An order you’ve already sold never picks up a surcharge.

Partial stock, automatic refunds

When part of an order can’t be supplied, the available items ship and the missing ones are refunded automatically. Splitting into several parcels adds no surcharge.

Bring your own AI

Connect an eligible OpenAI, Claude or Grok account: you pay your provider directly and that reasoning uses no HGR Credits. Voice, media, monitoring and ordering still do.

Compare plans

FeatureStarterGrowthScale
Monthly price, excluding VAT€49€149€399
Included HGR Credits2,0008,00024,000
When credits are availableWeekly portionsStart of each paid monthStart of each paid month
Equivalent confirmed orders, if used only for ordering40160480
Order caps or percentage-of-order feesNoneNoneNone
The AI Agent and every specialistIncludedIncludedIncluded
eBay, Shopify and TikTok Shop connectionsIncludedIncludedIncluded
Auto-ordering and the HGR CatalogIncludedIncludedIncluded
Suppliers and integration requestsUnlimitedUnlimitedUnlimited
Members, with no extra subscriptionIncludedIncludedIncluded
API, SDK and MCP accessIncludedIncludedIncluded
Bring your own AI, where eligibleIncludedIncludedIncluded

Pricing FAQ

Pricing questions,
answered.

What are HGR Credits?

HGR Credits pay for the work HGR does for you: managed AI reasoning and research, monitoring, integrations and automations, voice, media generation and ordering. Your plan includes a monthly allowance, and packs add more. Credits are service units, not cash, and they never pay for goods, shipping or ads.

How many credits does an order use?

A fixed 50 credits for each confirmed order placed with a supplier – about €0.50 at pack prices – including ordinary recovery if something needs a retry. A Catalog order uses 50 credits however many parcels it ships in. Orders from your own suppliers use 50 credits per supplier order placed. If no purchase goes through, no credits are used.

What happens if I run out of credits?

New paid work pauses – it’s saved, not lost – and resumes automatically when you add credits. There are no overage bills. Monitoring pauses too, and your stock-protection setting decides what happens to affected listings. Buy a pack at any time, or turn on auto top-up with a monthly cap you set.

Do I pay for products twice?

No. For HGR Catalog products, you pay the supply price once per order, covering product, delivery, currency conversion and processing. The 50 credits pay for the ordering service, not the goods. Your buyer pays you through your sales channel as usual.

Do unused credits roll over?

Included credits belong to the period they’re released in. On Starter, each weekly portion lasts until the end of that week. On Growth and Scale, the allowance lasts until the end of the paid month. Pack credits last 12 months from purchase. Included credits are always used first.

Can I use my own AI subscription or API key?

Yes, where eligible. Connect your own OpenAI, Claude or Grok access and HGR charges no credits for that reasoning – you pay your provider directly. Everything else – voice, media, monitoring and ordering – uses credits as normal, and an HGR plan is required.

Are there limits on orders, suppliers or members?

No order caps, no supplier-count tiers and no per-member fees. Add as many suppliers and integration requests as you need; building and running them uses credits, and you see an estimate first. Invited members don’t need their own subscription. Each business workspace has its own plan.

Can I change plans?

Yes. A plan change takes effect from your next paid period, so what you’ve already paid for doesn’t change. If you need more credits before then, a pack adds them as soon as the payment is confirmed.

What happens if I cancel?

Your access continues until the end of the period you’ve paid for. After that, your files stay available to export for 30 days. Catalog orders you’ve already paid for are still fulfilled or refunded by HGR. Unused pack credits stay on record until they expire, but need an active plan to be used.

Are these the final prices?

Not yet. These are proposed launch prices for early access and may change before launch. Prices are in euros and exclude VAT, which is added at checkout where it applies. We’ll confirm your plan and price with you before you pay anything.

Start with the plan that fits today.

Tell us about your stores and what you sell. We’ll confirm what’s available in your country, and your plan, before you pay anything.

Proposed launch prices in EUR, excluding VAT, and subject to change before launch.