Colour accuracy prevents returns
‘Not as pictured’ is the classic decor return. Use true-to-life photos, name colours plainly, show texture close up and include room shots that make scale obvious.
Home decor guide
Decor is bought with the eyes: wall art, mirrors, lighting and soft furnishings sell on style, colour and how they look in a real room. That rewards strong imagery and curation, but fragile items and ‘not as pictured’ returns need managing. Here’s how, and where HGR.AI fits.
‘Not as pictured’ is the classic decor return. Use true-to-life photos, name colours plainly, show texture close up and include room shots that make scale obvious.
Mirrors, glass vases and ceramics are prone to transit damage. Choose well-packed items, avoid oversized glass at first and keep a replacement allowance in the price.
Lamps and light-up decorations must meet electrical safety and marking rules where you sell, with the right plug and bulb information. Check documents per destination.
Styles shift with the seasons and social feeds, while neutral basics stay steadier. Pair a core range with a few tested trend pieces, and retire what stops selling.
Titles, descriptions and channel-ready images are prepared from the product’s own media and facts in your brand voice, without changing colours, materials or sizes.
Describe your store’s style and your Agent shortlists eligible Catalog products that fit, with the evidence behind each Test, Investigate, Watch or Skip.
For Catalog items, HGR handles replacements, returns and refunds on the supply side, and tracking syncs to your channel as orders ship.
HGR.AI is in development and taking early-access requests. Channel features depend on your country, account and what each platform supports.
FAQ
It can be: decor is visual, giftable and easy to style into collections, and many items are light to ship. Competition is strong, so curation, photography and a clear point of view matter more than having the widest range.
Show accurate colours, textures and dimensions, include something for scale and describe materials plainly. Avoid heavily filtered images. If returns cluster on one product, fix the listing or drop the item.
They can lift sales, but the selling window is short and demand vanishes after the date. Test early, publish ahead of the season and keep seasonal pieces a small part of your range so unsold stock never becomes your problem.
That’s the intent. You save a brand kit – logo, colours, voice and watermark – and your Agent uses it when preparing listings and images, so new products fit your existing range. Nothing publishes until you, or instructions you’ve given, say so.
Early access
Tell us about your stores, channels and country. We’ll confirm what’s available for you before you join.